![]() ![]() Wow does that tell you a lot - about them - and the kind of heat they must be feeling in the market. Their pitch is thus: "If it has a ringtone, it's not a camera." They've made a massive ad buy on the NYC subway system, or at least on the 1 train which I take regularly to go up and downtown. And conversely, when they pitch a product with an idea that makes no sense, I think they should read their own ad, and go back to the drawing board and come up with a new product.Īs I feel with the ads for Panasonic's Lumix cameras. I like elegant products pitched with eloquence. The people reading the ad want to know what the product will do for them, they're not interested in how cute you are. Cut through the crap, basically - say what you have to say. Ogilvy stopped the show and asked the presenter to flip the boards around. Sitting in a presentation, he noticed the presenter had taped notes on the back of each board to remind him what to say. I read one about the famous and super-smart ad man David Ogilvy. ![]()
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